LG refrigerator built 70 meters

LG has dressed a barge 70 feet long and 12 meters wide in the refrigerator. This is not to put in a huge house, but to present its new range of refrigerators surprisingly large, the greater the Platinum II.

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This carefully orchestrated marketing is a journey in the vast refrigerated barge from Havre June 22, to Paris three days later.

On his way, the barge-fridge stopped several times, including in Rouen (June 22) and Vernon (23 June). These decisions have led to the biggest races of the world from local producers to collect food, with the help of a master chef Alain Passard.

This is to demonstrate large, the vast storage capacity of the new LG. With more recent innovations in the field of intelligent appliances and a low power, the LG refrigerators offer your products all the freshness needed for special occasions in your life.

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After the crossing of three days, refrigerated barge arrived in Paris on June 25 The chef has prepared a great picnic on the banks of the Seine with the provisions on board. The spectacular arrival, in which the press was invited, is to measure the dimensions of the refrigerator Platinum II . Remaining food were donated to the Food Bank.

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With this event LG demonstrated a creative communication to establish itself as one of the most innovative manufacturers. "The volume of the new American fridge LG is truly a place of inspiration, "says Alain Passard.

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